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Video: How to sell on value

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The “old saw” of price, service and quality is what used to define value. It used to be said that customers could control two out of the three, and having the right combination of these would optimize value in their minds. But that’s no longer the case.

Watch this video to find out why and to understand how to sell on value by determining clients’ priorities.

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Jeffrey Scott

Jeffrey Scott

Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners. To learn more visit GetTheLeadersEdge.com

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