Lawn care companies are adding services when looking to grow.
Though fertilization and weed control have long been the mainstays for traditional lawn care companies, other services are prevailing as ways to increase customers’ total spending levels or reach new clients.
When it comes to the service that will grow the most in 2013, lawn care operators (LCOs) expect it to be their bread and butter—fertilization plus weed control. That’s followed by organic and natural lawn care, landscape bed weed control and tree and ornamental applications (see chart), according to Landscape Management’s Lawn Care Market Report survey.
Anecdotal evidence shows companies are adding other niches.
Insect control opportunities
Lawn Dawg, Nashua, N.H., and its 10 branches are considering adding a few new services, says owner Jim Campanella. One of them is mosquito control. The mosquito control effort is in the early stages, he says, noting the company’s training director is studying the options.
“I know it’s something many lawn care companies do,” Campanella says. “But like everything we do, if we’re going to do it, we’re going to research it thoroughly.”
In the Midwest, Chalet initiated mosquito control this year, and Soil and Turf Department Manager Bill Leuenberger is anxious to see how sales will go. The company likely will begin selling it in May.
“It’s taken us all winter to put everything together,” he says. “This year is going to be trial and error, but we’re confident in the products we’re using, which are a combination of organic and synthetic materials, so that’s kept some of my fingernails on.” Chalet plans to market and sell the service, which will be offered biweekly and for special events, through its retail location and also to maintenance and lawn care customers.
Tick control is another service Lawn Dawg is looking to expand, Campanella says.
“Ticks are more prevalent over the past couple years and carry a lot of diseases, especially Lyme disease,” he says. The service is popular in the Northeast and especially New Hampshire, where the company is headquartered; the state has one of the highest rates of Lyme disease in the U.S.