SiteOne Landscape Supply and leading industry suppliers are stepping up to recruit contractors as new volunteers for Project Evergreen’s GreenCare for Troops Initiative.

GreenCare for Troops is entering its 12th year providing complimentary lawn and landscape services for the families of currently deployed military personnel and Post-9/11 disabled veterans with a service-connected disability.

“These valuable services provide military families and wounded and disabled veterans with peace of mind and freedom to heal,” said Cindy Code, executive director of Project EverGreen. “A managed lawn and yard provides vital outdoor space for military personnel, disabled veterans and their families to begin their recovery and reconnect with their families.”

Through a pilot program—being offered in New York, Connecticut and Massachusetts—new volunteers who complete the program’s online registration and agree to help at least one military family with free lawn and landscape services will be rewarded with special discount coupons.

The discounts will be redeemable at SiteOne locations in Connecticut, Massachusetts and New York for select turf maintenance and control product purchases.

“We’re proud to partner with Project EverGreen to provide a much-needed service for military families and veterans,” said Doug Black, SiteOne’s Chairman and CEO. “Giving back to our communities is a key component of our company vision and the GreenCare for Troops program allows us to better serve both the program beneficiaries as well as our customers who volunteer. We encourage anyone interested in supporting veterans in their communities to sign up.”

Participating companies in the initial launch include FMC, Lebanon Turf, Nufarm and PBI-Gordon. Additional suppliers will be added as the program expands.

Nufarm is the presenting sponsor, and Toro is the platinum sponsor of the GreenCare for Troops program.