Profile Products launched Profile Lawn & Landscape, an all-purpose porous ceramic soil conditioner that modifies soil structure for improved growing conditions in flower beds, lawns and containers.

One application lasts years and has been proven in a variety of university studies across the country to improve the root zone by adding air- and water-holding capacity in all types of soils, the company said.

Unlike organic materials such as peat, compost or topsoil, Profile Lawn & Landscape is made of ceramic particles that will not decompose or break down over time.

“Soil plays a critical role in the success or failure of a design project, but most soil around existing sites lacks balanced structure and pore space,” said Jeff Langner, Profile Products brand manager. “Profile Lawn & Landscape improves soil at the granular level by increasing nutrient- and water-retention and improving drainage—all in a single application.”

Profile Lawn & Landscape is available in 50-lb. plastic bags—about 1.4 cu. ft.— or by the truckload.

Photo: Profile Products