Advancing its mission of “promoting efficient irrigation,” the Irrigation Association (IA) will once again celebrate July as Smart Irrigation Month.
In its 14th year, Smart Irrigation Month serves as the showcase month to promote the social, economic and environmental benefits of efficient irrigation technologies, products and services in agriculture, landscape and turf irrigation.
The association will kick off Smart Irrigation Month on July 10 with Irrigation Technology Tuesday. IA members, along with companies and organizations celebrating Smart Irrigation Month, are encouraged to use this second Tuesday in July as the day to jointly celebrate all efficient irrigation has to offer.
“Smart Irrigation Month was started to increase public awareness of the value of water-use efficiency,” said IA CEO Deborah Hamlin. “With July being a top water-using month throughout much of the U.S., it is the perfect time to share about the benefits of efficient irrigation. I am excited to see the creative ways our industry can promote the benefits of efficient irrigation this July.”
The Smart Irrigation Month activities include:
- Public awareness: The IA will introduce its “Smart Irrigation” campaign, which will further promote the benefits of efficient irrigation.
- A video contest: The winner of the video contest will be announced on Tuesday, July 10.
- A social media campaign: The IA will share message about efficient irrigation on Facebook, Twitter, Instagram and LinkedIn. The association will again be using #smartirrigationmonth on its social media platforms.
- Advocacy: The IA will continue its efforts to promote efficient irrigation with policymakers and will be encouraging people to weigh in with their members of Congress on the 2018 farm bill and the authorization of the Environmental Protection Agency’s WaterSense program.
- Public outreach: The IA will release draft letters to the editor and tools for the irrigation industry to engage with local press and the public.
“After last year’s successful efforts, we hope even more people will join us in celebrating the benefits of smart irrigation this July,” said IA Government and Public Affairs Director John Farner. “With our committed members and partner organizations, the opportunities for Smart Irrigation Month are endless.”
