Holganix launched Holganix Bloom, an organic, bionutritional product for annual flowers.

“We saw a real need for a product like Bloom in our industry,” says Holganix CEO Barrett Ersek. “We are really excited to share the product with the Holganix community and the Green Industry at large.”

Bloom can help reduce the amount of water used, the company says, as it enables the plant to develop a thick and deep roots systems, thereby creating a healthier plant that retains greater amounts of moisture.

Flowers growing in Holganix-amended soils are able to resist infection and attack by pathogens and insects. Bloom can also help overcome hurdles such as anchoring into native soils.