Some of the topics discussed with Ian Baldwin of Ian Baldwin Consulting include:
1. The National Gardening Survey (NGS) that shows a rapid uptick in the “do it for me” market
2. The increasing fear of failure from DIY’ers
3. With the exception of food gardening, landscaping is seen as just another project to complete
4. Garden retailers have noticed a very strong trend towards landscape decorating
5. Food gardens as a foundation feature in the landscape
6. The trend towards 100 percent organic landscapes, including native plants, bees and butterflies with drought tolerant and rain garden statuses

Baldwin earned a master’s degree in business management from Medway College and a Bachelor of Science – Horticulture from Wye College, University of London, and he worked as a professor of business management for Merrist Wood College in the U.K. for five years.