Business

Be a digital recruiting success

October 28, 2016By

Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine what your ideal candidate would like to hear. Desperate companies tend to throw everything they can offer into the conversation, hoping to get lucky. This is like trying to marry someone right after a first... read more

Incentivize correctly

October 17, 2016By

Here’s the good, the bad and the ugly of profit sharing. Incentive programs are always among the most engaging topics in business management workshops. Every owner or manager sits up straighter and leans in closer to hear how other contractors implement incentives for better productivity and efficiency. And while there’s no perfect system, there are many systems better than no... read more

Don’t hire the best applicants, hire the best employees

October 17, 2016By

Before I make a presentation, I survey the attendees to find out their challenges when it comes to recruiting, interviewing, selecting and retaining employees. This year, the three biggest challenges reported across all industries are: Not enough qualified applicants; The ability to identify the applicants with the highest potential of becoming stars; and Keeping stars motivated and engaged. When asked... read more

Focusing on client retention

October 17, 2016By

How a Wyoming company builds a community among second-home clients. Experts say attracting a new customer costs a company five times more than retaining an existing one. With this in mind, the owners of Boreal Property Management, a full-service property care company in Jackson, Wyo., have put an emphasis on client retention. By hosting an annual neighborhood cocktail party, the... read more

Getting employees to go above and beyond

October 17, 2016By

Get ordinary people to do the extraordinary more often than not through company culture. Running a company is exciting until it becomes a slog, isn’t it? A slog is when profits sag, revenue growth slows and you feel like choking more than 50 percent of your staff to death on a daily basis. What happened? Is it typical? It is... read more

Hire for potentenial

October 17, 2016By

Groom employees to step into critical positions well in advance of needing them in those roles. Few landscape companies would say they have enough employees who are ready to step into management positions. Most would acknowledge they need many more A-players to supply a much talked about, but rarely well-implemented, talent pipeline. The high cost of not having trained, agile... read more