Bill Dysert, founder and president of landscape company Exscape Designs in Chardon, Ohio, discusses his strategy for working with partners, such as builders, remodelers and real estate agents. He explains how a shotgun approach to making these connections wasn’t his best bet.

View LM’s March cover story on Dysert and his company here.

Watch “How Bill Dysert learned to step away from the business” here.

Watch “Bill Dysert’s take on hiring” here.