Our July 2017 cover story focused on GreenEarth Landscape Services and how its owners, Shawn Knight and Jeremy Durgan, are ‘scaling up’ by focusing on culture, communications and key metrics.

The pair have a 10-year goal of expanding GreenEarth Landscape Services to 16 branches between Florida and Alabama by 2027. That’s not a small feat for the Santa Rosa Beach, Fla.-based company, which currently has two branches and will generate about $8 million this year.

Everything starts with GreenEarth’s core purpose—creating opportunities for growth—and core values, which are:

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Read the full story to learn more.