TAG: Phil Harwood

High Performance: Cut the vine

September 13, 2017By

Have you ever seen a tree on a managed property completely engulfed by a vine? I’ve often wondered why a vine would be allowed to grow year after year, inching its way up the trunk of the tree and spreading out onto branches, knowing that it will eventually kill the tree. Perhaps the landscape manager never looks up and has... read more

Steps toward employee engagement

June 12, 2017By

Imagine being able to attract and retain the best people—frontline workers, managers, salespeople and others. How different would your life be not worrying about selling more work due to operational capacity constraints? What else could you accomplish if the burden of hiring and training vanished? How much more profitable could you be? There are a few employers in every industry... read more

The year-round snow business

May 12, 2017By

“There is a difference between knowing the path and walking the path.” – Morpheus, The Matrix I’ll just say it. Every snow business should be a year-round snow business—a “snow-only” business, if you will. I believe that with all of my heart. Let me explain. To be performed optimally, the professional snow and ice management business (snow business, for short)... read more

High Performance: The season within the season

May 10, 2017By

Did you ever realize there are seasons within a season? Spring is obviously one of four major seasons of the year. But within the spring season there are mini-seasons. For example, there is the season of transition from winter to spring when equipment needs to be prepared, materials need to be purchased, hiring ramps up, training occurs, etc. There is... read more

High Performance: Marketing strategies that reap results

February 13, 2017By

As I mentioned in last month’s blog post, marketing strategies are often ignored as marketers are in a rush to focus on marketing tactics. This is a big mistake. A key part of a marketing strategy is segmentation and targeting. Marketers who miss this important step are often disappointed with their marketing results and don’t know why. Without properly segmenting... read more

LCF panelists weigh in on biggest mistakes

January 12, 2017By

Our expert panelists weigh in on the biggest mistakes they see in each of their areas of specialization. A novice lawn care operator is likely going to struggle, even with some basic training. It takes years of practice to become an expert at anything. While you might be the best turf manager on the block, there’s likely another area where... read more