TAG: branding

Communication Coach: How to perfect your brand story

January 30, 2018By

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe what you do as a process, you don’t know what you are doing.” People believe they know what they’re doing until they’re put to the test. This typically happens at... read more

Profit Power: How to become the ultimate branding machine

September 21, 2016By

The company with the most consistent branding I have ever personally experienced is BMW. The first car I bought (when I was still 15) was a BMW 1600, the precursor to the famous BMW 2002. It was used and cost me $300. It became my automotive project of toil, love, metal, winding roads and speed. It was called “The Ultimate Driving... read more

Koch Agronomic Services implements new brand name

April 29, 2015By

Koch Agronomic Services created a brand name dedicated to serving its customers in the turf and ornamental markets. The new name, Koch Turf & Ornamental, focuses on developing solutions for the golf, lawn care, ornamental and turf markets. “Turf and ornamental is an industry with its own unique set of opportunities and challenges,” said Tim Sturm, vice president of Koch... read more

Systemization Series: Core functions of business—administration

March 19, 2015By

This post is part four of Dan Pestretto’s seven-part systemization series. Read on to part five, “Systemization Series: Core functions of business—management,” here. While operations is where your branding can have a big impact on differentiating your business from your competition, administration processes are more similar from company to company. These processes can be more easily outsourced, and they frequently are in smaller companies.... read more

PLANET launches new brand

February 26, 2015By

The National Association of Landscape Professionals is the new name of the Professional Landcare Network (PLANET). The association made the announcement at its Great Escape conference at Atlantis in Paradise Island, Bahamas. It will begin using the new brand in April. Along with a new name and logo, the association will undergo a complete rebranding and implement a new strategic... read more

PLANET to unveil new brand, name in February

December 19, 2014By

The Professional Landcare Network (PLANET) completed industry and member research to develop a new name and brand platform, which will be announced in late February at the association’s Great Escape executive conference and retreat in the Bahamas. The PLANET brand is nearly a decade old. It launched in 2005 when the Associated Landscape Contractors of America and the Professional Lawn... read more