The Davey Tree Expert Co. promoted Scott Hyland to director of marketing.
Hyland joined Davey in 2003 and has since worked in numerous corporate communications and marketing capacities. In his 11 years with Davey, Hyland has been responsible for direct response strategy, internet marketing and digital programs, including company websites, email marketing, mobile and paid organic search initiatives.
Sandra Reid, VP of corporate communications and strategic planning, views the appointment as an opportunity to further strengthen the Davey brand.
“Scott’s experience and expertise will provide the necessary skills to advance the company’s marketing initiatives,” Reid said. “I look forward to the enthusiasm and leadership he will bring to this new role.”
Hyland is a member of Davey’s President’s Council, the American Marketing Association and is an International Society of Arboriculture certified arborist. Prior to joining Davey, he worked in sports marketing and professional athlete representation for multiple firms. He holds a Juris Doctor degree from the Wake Forest University School of Law and a Bachelor of Arts degree in social science from Malone University.
