Business Planner 2017

Tips on creating a world-class culture

August 7, 2017By

Treat your internal customers as well as your external customers—if not better. Creating a world-class internal culture is an important piece of a business’s customer service puzzle—it may even be the most important piece. All organizations need to make sure they treat their internal customers as well as, if not better than, they treat their external customers. Yet, so many... read more

How to keep the keepers

June 20, 2017By

Tune up your retention, then follow up with recruiting. Which comes first, retention or recruiting? The answer is both. As if there aren’t enough challenges for landscape contractors, it’s apparent landscape businesses better be really good at recruiting and retaining the right people. The job market has shifted from an employer’s market to an employee’s market. Here’s what that means... read more

How to find talent + hire smoothly

May 11, 2017By and

Prepared managers don’t rely on luck to find great prospects; they use existing employees and a cohesive hiring process. Like ideal clients, new qualified employees don’t just walk in your front door. So how do you find them? You have to market yourself as a valued employer and your company as a great place for employees to spend their careers... read more

Tips for attracting Gen Y

April 10, 2017By

Yield higher quality applicants by understanding young workers. I know, I know…millennials are lazy, tree-hugging, coffee-swilling liberal hipsters, right? Also known as Gen Y and “Generation Me,” this group of potential employees is believed to be difficult to attract and almost impossible to retain for any length of time. But that’s not necessarily so. Research indicates that if you put... read more

Overcoming the talent crisis

February 15, 2017By

Understand the root causes of the landscape industry talent crisis. Then, find ways to promote the industry and your company. As I travel throughout the country, it’s become increasing clear the single overwhelming constraint facing landscape contractors is talent. From entry level to middle management to executive leadership, finding people to fill positions has become a bigger issue than raising... read more

Be a digital recruiting success

October 28, 2016By

Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine what your ideal candidate would like to hear. Desperate companies tend to throw everything they can offer into the conversation, hoping to get lucky. This is like trying to marry someone right after a first... read more