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Communication Coach: Brand voice is the backbone of your marketing

June 27, 2018 - By

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more

Profit Power: Does your team have skin in the game?

June 20, 2018 - By

  Every company that’s attempting to operate with open book management has suffered some kind of financial downturn and is using transparency of their financials to help turn around their profitability. But is that enough? Before I answer that, here are nine best practices for sharing ‘open book’ financials in a systematic way. KISS: Keep it super simple, sharing the... read more

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High Performance: Surviving survival mode

June 14, 2018 - By

In the last couple of weeks, I’ve interacted with many green industry professionals who are in survival mode driven by a variety of factors. A compressed spring adds even more stress to a season that is challenging even in a normal year. On top of this, the labor shortage is especially painful when strong customer demand feels like adding fuel... read more

Government Affairs: OSHA silica dust rule one year later—are you complying?

June 5, 2018 - By

Last Sept. 23, the Occupational Safety and Health Administration (OSHA) silica dust rule went into effect. This regulation is designed to protect workers from exposure to excessive levels of airborne silica dust that comes from cutting, drilling, sanding or grinding concrete pavers, bricks, stone or other materials containing crystalline silica. The health effects of prolonged exposure to silica dust are... read more

Communication Coach: Predict customer behavior like Amazon

May 30, 2018 - By

What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year Amazon bought Whole Foods to extend its retail dominance into new product lines and for the brick and mortar opportunity to study buying behavior. Amazon Prime members can now get... read more

Profit Power: If LeBron James meditates, should you?

May 23, 2018 - By

The rookie star quarterback for the New York Jets, Sam Darnold, claims that daily meditation—morning and evening—has helped him greatly expand his performance. As a pro who is already at the top of his game for his age and experience, he is constantly training and looking for the next edge. Given the high stress and busy schedule of professional football,... read more

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