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Profit Power: Giving back is good—even great—for business

July 17, 2018 - By

Giving back is one of my favorite topics to speak on, and to consult on, and to do myself in my personal life. Why? Because it brings a big smile to one’s face, the receiver and the giver, and it can be great as a corporate strategy, too. My friend and National Association of Landscape Professionals board member Shayne Newman,... read more

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High Performance: Teamwork lessons from the FIFA World Cup

July 10, 2018 - By

In most countries around the world, the FIFA World Cup Soccer tournament is bigger than the Super Bowl is in the U.S. It is a really, really big deal. This tournament showcases top-level talent from around the globe. Players from all different teams come together to compete for their home countries. In doing so, they provide an excellent example of... read more

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Government Affairs: The state of immigration, H-2B reform in Congress

July 3, 2018 - By

For a moment in mid-June it seemed like the stars might be aligning for getting the returning-worker exemption reinstated in the H-2B visa program. If reinstated, the returning-worker exemption would not count those workers who had been granted visas within the past two seasons against the 66,000 statutory cap. This move would effectively double the number of visas available under... read more

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Communications Coach: Brand voice is the backbone of your marketing

June 27, 2018 - By

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more

Profit Power: Does your team have skin in the game?

June 20, 2018 - By

Every company that’s attempting to operate with open book management has suffered some kind of financial downturn and is using transparency of their financials to help turn around their profitability. But is that enough? Before I answer that, here are nine best practices for sharing ‘open book’ financials in a systematic way. KISS: Keep it super simple, sharing the minimum... read more

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High Performance: Surviving survival mode

June 14, 2018 - By

In the last couple of weeks, I’ve interacted with many green industry professionals who are in survival mode driven by a variety of factors. A compressed spring adds even more stress to a season that is challenging even in a normal year. On top of this, the labor shortage is especially painful when strong customer demand feels like adding fuel... read more

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