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Shaun Kanary

About Shaun Kanary

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Kanary is Director of Demand Generation for Kuno Creative, a digital marketing agency. A member of the green industry for the past 20 years, he has consulted with green industry companies throughout the U.S. and gives marketing lectures at several industry conferences every year. Kanary is also an adjunct professor of marketing at Baldwin Wallace University and a Certified Google Adwords and Analytics Individual.

Posts by Shaun Kanary

How to leverage LinkedIn’s Sponsored InMail Posted on 12 Jan 2017 in the 0117 categories.

One of the most challenging aspects of bidding on commercial work—or learning about those potential projects before RFPs go out—is developing relationships with the right people. It’s a combination of... Read more»

5 AdWords mistakes to avoid Posted on 31 Oct 2016 in the 1016 & Featured categories.

Failure isn’t fatal, but failure to change might be.” This quote by legendary basketball coach John Wooden is one to apply to your marketing and advertising efforts. Mistakes are common... Read more»

Web Extra: More Instagram tips for landscapers Posted on 27 Jul 2016 in the LM Web Extras categories.

Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The... Read more»

Leveraging Instagram in the landscape industry Posted on 22 Jul 2016 in the 0716 & Featured categories.

Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and... Read more»

Teach your old blog some new tricks Posted on 08 Apr 2016 in the 0416 & Featured categories.

We’ve all heard the statistics that support the business benefits of having a blog on your website. According to a study by Content Crossroads, small businesses with blogs generate 126... Read more»

5 digital marketing plan resolutions Posted on 25 Jan 2016 in the 0116 & Featured categories.

With the new year upon us, we’re all promising ourselves this year is going to be the best one yet. So keeping with the theme of New Year’s resolutions, 2016... Read more»

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