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About Jeff Korhan

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Jeff Korhan is the author of Built-In Social and founder of Landscape Digital Institute. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at

Posts by Jeff Korhan

How to grow your audience, your referrals and your business Posted on 23 Jan 2017 in the 0117 & Cover story & Featured categories.

Landscape Management, Landscape Digital Institute and I partnered last year to launch the first landscape industry digital marketing survey. We think you’ll be interested in the results. In addition to... Read more»

Be a digital recruiting success Posted on 28 Oct 2016 in the 1016 & Business Planner 2017 & Featured categories.

Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine what your ideal candidate would... Read more»

Map the customer experience Posted on 27 Oct 2015 in the 1015 & Business Planner 2016 categories.

When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim is true, why are most... Read more»

Be a trusted source Posted on 22 Oct 2014 in the 1014 & Business Planner 2015 categories.

When businesses ask me to boost their search engine optimization (SEO), I always suggest blogging, which is now known as a form of content marketing. Yet, most resist or completely... Read more»

What should I be doing to grow my business? Posted on 11 Oct 2013 in the 1013 & Business Planner 2014 categories.

Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what hasn’t been done. There was... Read more»

Humanize your business Posted on 25 Apr 2013 in the 0413 & Business categories.

How social media makes your firm more likeable, trustworthy and attractive to new customers. While many companies are busy adding social media to their marketing practices, they’re not fully understanding... Read more»

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