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Jeff Korhan

About Jeff Korhan

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Jeff Korhan is the author of Built-In Social and founder of Landscape Digital Institute. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at

Posts by Jeff Korhan

Communication Coach: How the right words predictably sell Posted on 25 Apr 2018 in the Blog categories.

I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots on... Read more»

Tips for managing your data Posted on 10 Apr 2018 in the 1017 & Business & Business Planner 2018 categories.

Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more valuable as it becomes smarter.... Read more»

Communication Coach: Why your business needs a communication response plan Posted on 27 Mar 2018 in the Blog categories.

Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It may be a weakness, an... Read more»

Communication Coach: Why customers expect brave marketing Posted on 28 Feb 2018 in the Blog categories.

Your best customers are more than customers. They are advocates that want to see your business reach new heights because when you, win they win, too. Don’t make the rookie... Read more»

Communication Coach: How to perfect your brand story Posted on 30 Jan 2018 in the Blog categories.

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe... Read more»

How to grow your audience, your referrals and your business Posted on 23 Jan 2017 in the 0117 & Cover story & Featured categories.

Landscape Management, Landscape Digital Institute and I partnered last year to launch the first landscape industry digital marketing survey. We think you’ll be interested in the results. In addition to... Read more»

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